very

DIGITAL

ILLUSTRATION

PRINT

SOCIAL

Very, is a well-known British retailer stocking fashion, home, tech and lots more. St Luke’s proposed a ‘media first’ webAR game hat tied into the release of their 2019 TVC - Toys that take them places.

Working closely alongside the Digital Director, we teamed up and created Toy Box Explorer with just a 6-week turn around from concept through to launch. We designed a fun, little augmented reality game that invites you to become a ‘Toy Box Explorer’ on a quest to collect animals hidden in a virtual jungle scene, for a chance to win a bunch of toys from Very.

We were able to open up the experience to a broad variety of users due to the game being browser based and it was a huge success with phenomenal results.