Old MOUT CIDER

ADVERTISING

ILLUSTRATION

PACKAGING

PRINT

SOCIAL

Old Mout Cider was dreamed up in New Zealand’s Moutere Valley, over 70 years ago. The brands adventurous fruity cider combinations are inspired by the great outdoors, where their iconic kiwi bird is on quest to explore the world.

Since being lead designer for Old Mout Cider, I have been tasked to create and refresh exotic and tasteful fruit depictions for new flavours (Watermelon & lime, Strawberry & apple and Berries & cherries) to not only look coherent with their current range, but provide them the best possible chance of capitalising on the growth in the market.

In addition, continuing to design and animate for social, DOOH, VOD, in-app and much more.

Waterloo Takeover

Old Mout Cider’s biggest campaign to date, comprised of taking over 16 media sites at Waterloo Station in London.

Focusing on the everyday commuters, the kiwi brings in the posters showcasing the brands story, tasteful range and ongoing partnership with WWF.