ZAZU
branding
DIGITAL
Illustration
ZAZU, the helpful money app for everyone. Aimed to increase financial inclusion and literacy across Africa. The service incorporates a stress-free and friendly experience to empower Zambians to understand, use and manage their finances on a daily basis. Encouraging customers to gradually gain more confidence and control over their money. My responsibility was to build the brands visual style, utilising the vibrant colour palette and intuitive service.
The outcome, a simple character-filled identity which not only reflect their tone of voice, but builds on the community they aim to create.
