Which?

DIGITAL

OOH

PRESS

SOCIAL

Which? have noticed an influx of scammers stealing hundreds of millions of pounds from innocent victims over recent years. I was fortunate to have been able to work on the design for the scams marketing campaign, which warns consumers to be vigilant and aware of personal and financial scams. The campaign features three sneaky scammers; The Identity Thief, The Bank Impersonator and The Savings Swindler. The scammers are trying their best to divert and hide your attention from the call to action, the free sign-up system offered by Which? to help you stay one step ahead and protect yourself from scammers.

The campaign ran across OOH, digital media, press, social and as well as a mural at 500 Brixton Road.