Old MOUT CIDER

brand GUIDELINES

Illustration

Old Mout Cider launched in the UK with a unique story about provenance, product and brand philosophy and has become one of the fastest growing fruit ciders to date.

In order to continue with the brands growth and maximise sales, Heineken decided to rollout Old Mout Cider globally but in order to do so, they required an updated in-depth brand guidelines. The brand guidelines includes the brands story, strategy, core assets and design rules as well as development strategy. I was tasked to bring this document together as well as create and set Old Mout Cider’s design principles from their logo and iconic kiwi through to their ad campaigns.